Beyond display advertising with eCommerce Media takes a brief look into the digital equivalent of what traditional FMCG brands having been doing offline for many years, which is the advertising of products on the end-cap’s of supermarket aisle’s.
The rise and rise of eCommerce Media is happening right now… So what is ‘eCommerce Media’, I hear you ask? Well, in the UK at least, it is a relatively new term that can be categorised in the Digital Eco System as a form of online display advertising.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.