Calling all Agencies, Marketers and Publishers actively operating in and around Turkey… I am pleased to announce the inaugural launch of IAB Turkey’s Programmatic Seminar and Workshop. The seminar is taking place at the gorgeous Divan Hotel in Istanbul, where you will have a chance to network with like-minded individuals
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.
The Role of SSPs in the Digital Eco System
The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable