By I was recently asked this question by a friend. In fact, it was while I was writing and recording the ‘How to Succeed in Digital Transformation’ series here on smoothmind. As I answered her question, it made me realise there are likely to be others out there who are keen
Secret Formula To Win In Digital Transformation
Secret Formula To Win in Digital Transformation is the finale in the high-level ‘How To Succeed in Digital Transformation’ series. In this sixth and final episode, we conclude by sharing the secret formula to win. In the previous episode ‘Delivering Perfect Performance‘, we learnt more about the need for establishing
Delivering Perfect Performance
Delivering Perfect Performance in Digital Transformation brings with it, accountability and new ways of working. With this, are you confident that your collective workforce brings the right level of energy to drive this positive change? They need to be inspired with the right goal and associated insights to support positive
The Role Of Data In Digital Transformation
The Role of Data in Digital Transformation is the second instalment of the smoothmind ‘Digital Transformation‘ series. For those of you ready to advance, the next video explores key data opportunities for your consideration. By doing so, you’ll learn more about: …when we think of a Digital Transformation, data is
Financial Services Workshop | 22nd May 2018 | Roadmap For Business Success
Oracle Financial Services Workshop Your Custom Roadmap For Business Success Calling all Financial Services industry professionals… Are you currently tasked with driving the strategy to: Optimise the customer experience? Increase new customer acquisition? Improve customer retention? Achieve true business growth? Unify and make actionable data insights from across your business?
Oracle Modern Business Experience London 2018
Oracle Modern Business Experience London is a one-day complimentary Executive Forum taking place on 18th April 2018 in London. It will be bringing together leaders from across a wide range of roles and industries to network, explore, and be inspired by innovative ways to accelerate their business through transformation and
IAB Turkey Programmatic Seminar, Istanbul, 22nd November 2017
Calling all Agencies, Marketers and Publishers actively operating in and around Turkey… I am pleased to announce the inaugural launch of IAB Turkey’s Programmatic Seminar and Workshop. The seminar is taking place at the gorgeous Divan Hotel in Istanbul, where you will have a chance to network with like-minded individuals
Celebrating Smooth Minds: Interview With Warren Knight
During the Performance 2020 conference in Prague, Czech Republic, I had the pleasure of meeting Warren Knight, Professional Speaker, and Author of Think #Digital First. The audience comprised of over 300 delegates keen to advance their knowledge on Performance Marketing. This was delivered through a combination of speaker sessions and
Performance 2020: The First Performance Focused Event In Prague On 6th June 2017
Wanted to share some exciting news about the latest Performance 2020 event I’ll be supporting… Performance 2020 organised by ACOMWARE will be hosting the very first conference focused on PPC Advertising and Performance Marketing in Prague, Czech Republic. Taking place on 6th June 2017, the event will feature a selection of
Savage Marketing 2017: 13-14th June, Amsterdam
Building on the success of their inaugural event, Savage Marketing 2017 was hosted at the Theatre de Meervaart in Amsterdam on 13th and 14th June 2017. The inaugural event saw over 300 participants including LG, Adidas, Red Bull, Ford, Nestle, Yum!, LinkedIn, and Staples. Going from strength-to-strength, it has earned the reputation as a
Top Five Tips To Evaluating A DMP For Your Business
If you’re in-market for a Data Management Platform (DMP) or considering if now is the right time to invest in such a platform for your business, then you’ve come to the right place! In this article I share my top five tips in evaluating a DMP for your business: 1. Formulate An