The top five DMP myths demystified explores misconceptions commonly associated with the role of a Data Management Platform (DMP). My list of top five DMP myths has been compiled based on experience gained over four and half years working in this space formerly with Oracle DMP, and now with Salesforce
Blazing Trails With The Salesforce Ohana In San Francisco
Blazing Trails Eight weeks into my new role blazing trails with Salesforce and the experience so far has been really exciting. Since the first day of joining, I have had the fortune of being able to work with one of the most switched-on, innovative and dedicated team of professionals within
Top Five Tips To Evaluating A DMP For Your Business
If you’re in-market for a Data Management Platform (DMP) or considering if now is the right time to invest in such a platform for your business, then you’ve come to the right place! In this article I share my top five tips in evaluating a DMP for your business: 1. Formulate An
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.
The Role of SSPs in the Digital Eco System
The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable