By The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable
The rise and rise of eCommerce Media
The rise and rise of eCommerce Media is happening right now… So what is ‘eCommerce Media’, I hear you ask? Well, in the UK at least, it is a relatively new term that can be categorised in the Digital Eco System as a form of online display advertising.
The role of DSPs in the Digital Eco System
The role of Demand Side Platforms (DSPs) in the Digital Eco System is to aid digital media buyers in the purchase of online display advertising. Examples of DSPs include MediaMath. DSPs are normally used by both Agency Trading Desks (ATDs) on behalf of their advertiser clients and Direct advertisers. DSPs allow advertising