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Programmatic: The Art of Supply
By Gopesh Raichura 2 May 201420 November 2017 Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)

Programmatic: The Art of Supply

Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.

Role of SSPs In The Digital Eco System
By Gopesh Raichura 23 April 201416 March 2019 Programmatic/Supply Side Platform (SSP)

The Role of SSPs in the Digital Eco System

The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable

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By Gopesh Raichura 4 March 201414 November 2020 All Encompassing Platform (AEP)/Demand Side Platform (DSP)

The evolution from DSPs to AEPs

The Role of DSPs in the Digital Eco System
By Gopesh Raichura 2 March 201214 November 2020 Demand Side Platform (DSP)

The role of DSPs in the Digital Eco System

The role of Demand Side Platforms (DSPs) in the Digital Eco System is to aid digital media buyers in the purchase of online display advertising.  Examples of DSPs include MediaMath. DSPs are normally used by both Agency Trading Desks (ATDs) on behalf of their advertiser clients and Direct advertisers. DSPs allow advertising

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