Meet The Authors

Smoothmind was first launched in 2012 by Gopesh Raichura from a passion for all things Digital, and a desire to help drive transparency and best-practices surrounding the use and application of Data in the Digital Eco System.

He graduated in 1999 from the University of Westminster with a B.Sc. (Hons) Industrial Systems and Business Management, with majors in ‘Marketing Management and Strategy’ and ‘Marketing Research’. 

Gopesh has gained over twenty years applied Digital experience as a London-based Subject Matter Expert; helping Brands globally to achieve data-driven business performance success through cutting-edge Cloud solutions.

Fascinated by the influence of Digital on the world we are shaping for tomorrow, Gopesh continues to evolve smoothmind as an independent platform; challenging the status quo, whilst advocating for positive change through intelligent, innovative use of technology, data and creativity.

Dr. Sara Emilia Bernat is a sociologist brand strategist. She graduated with a M.PS. in Branding from the School of Visual Arts in NYC, before pursuing a Ph.D. at Humboldt Universitat-Berlin in Sociology, specialising in consumer motivations behind sustainable luxury and fashion. In tandem with her research, Sara advises private and public organisations on strategic branding and development at Gemic, a global strategy and innovation consultancy. She splits her time between Europe and the United States.