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Supply Side Platform (SSP)

Assessing Programmatic Vendors
By Gopesh Raichura 25 September 20144 August 2023 Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)

Assessing Programmatic Vendors

Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors

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Programmatic: The Art of Supply
By Gopesh Raichura 2 May 20144 August 2023 Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)

Programmatic: The Art of Supply

Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy. Together, let’s explore how it can be augmented to help your audience targeted campaigns deliver better results…

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