Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
By Gopesh Raichura Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP) Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy. Together, let’s explore how it can be augmented to help your audience targeted campaigns deliver better results…