Calling all Agencies, Marketers and Publishers actively operating in and around Turkey… I am pleased to announce the inaugural launch of IAB Turkey’s Programmatic Seminar and Workshop. The seminar is taking place at the gorgeous Divan Hotel in Istanbul, where you will have a chance to network with like-minded individuals
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Assessing Programmatic Vendors
Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.