IAB Turkey Programmatic Seminar, Istanbul, 22nd November 2017

Calling all Agencies, Marketers and Publishers actively operating in and around Turkey… I am pleased to announce the inaugural launch of IAB Turkey’s Programmatic Seminar and Workshop.  The seminar is taking place at the gorgeous Divan Hotel in Istanbul, where you will have a chance to network with like-minded individuals

Assessing Programmatic Vendors

Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors