Thank You As we reach the end of a rollercoaster year of highs and heart-breaking lows in 2020, I wanted to take this opportunity to thank you. For those of you who have continued to engage with smoothmind throughout the years gone by, as well as those of you who
Top 5 DMP Myths Demystified
The top five DMP myths demystified explores misconceptions commonly associated with the role of a Data Management Platform (DMP). My list of top five DMP myths has been compiled based on experience gained over four and half years working in this space formerly with Oracle DMP, and now with Salesforce
Blazing Trails With The Salesforce Ohana In San Francisco
Blazing Trails Eight weeks into my new role blazing trails with Salesforce and the experience so far has been really exciting. Since the first day of joining, I have had the fortune of being able to work with one of the most switched-on, innovative and dedicated team of professionals within
Financial Services Workshop | 22nd May 2018 | Roadmap For Business Success
Oracle Financial Services Workshop Your Custom Roadmap For Business Success Calling all Financial Services industry professionals… Are you currently tasked with driving the strategy to: Optimise the customer experience? Increase new customer acquisition? Improve customer retention? Achieve true business growth? Unify and make actionable data insights from across your business?
Oracle Modern Business Experience London 2018
Oracle Modern Business Experience London is a one-day complimentary Executive Forum taking place on 18th April 2018 in London. It will be bringing together leaders from across a wide range of roles and industries to network, explore, and be inspired by innovative ways to accelerate their business through transformation and
Inspiring The Future Of Digital Innovation In Istanbul
From the moment I arrived in Istanbul, I could sense an energy in the air that was absolutely buzzing. This was the start of an exciting, feature-packed, three-day roadshow inspiring the future of Digital innovation in Istanbul. It was organised in collaboration with my esteemed colleagues Berkay Ozkose and Omer
IAB Turkey Programmatic Seminar, Istanbul, 22nd November 2017
Calling all Agencies, Marketers and Publishers actively operating in and around Turkey… I am pleased to announce the inaugural launch of IAB Turkey’s Programmatic Seminar and Workshop. The seminar is taking place at the gorgeous Divan Hotel in Istanbul, where you will have a chance to network with like-minded individuals
Performance 2020: The First Performance Focused Event In Prague On 6th June 2017
Wanted to share some exciting news about the latest Performance 2020 event I’ll be supporting… Performance 2020 organised by ACOMWARE will be hosting the very first conference focused on PPC Advertising and Performance Marketing in Prague, Czech Republic. Taking place on 6th June 2017, the event will feature a selection of
Savage Marketing 2017: 13-14th June, Amsterdam
Building on the success of their inaugural event, Savage Marketing 2017 was hosted at the Theatre de Meervaart in Amsterdam on 13th and 14th June 2017. The inaugural event saw over 300 participants including LG, Adidas, Red Bull, Ford, Nestle, Yum!, LinkedIn, and Staples. Going from strength-to-strength, it has earned the reputation as a
Top Five Tips To Evaluating A DMP For Your Business
If you’re in-market for a Data Management Platform (DMP) or considering if now is the right time to invest in such a platform for your business, then you’ve come to the right place! In this article I share my top five tips in evaluating a DMP for your business: 1. Formulate An
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Assessing Programmatic Vendors
Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.
The Role of SSPs in the Digital Eco System
The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable
Beyond display advertising with eCommerce Media
Beyond display advertising with eCommerce Media takes a brief look into the digital equivalent of what traditional FMCG brands having been doing offline for many years, which is the advertising of products on the end-cap’s of supermarket aisle’s.
The rise and rise of eCommerce Media
The rise and rise of eCommerce Media is happening right now… So what is ‘eCommerce Media’, I hear you ask? Well, in the UK at least, it is a relatively new term that can be categorised in the Digital Eco System as a form of online display advertising.
The role of DSPs in the Digital Eco System
The role of Demand Side Platforms (DSPs) in the Digital Eco System is to aid digital media buyers in the purchase of online display advertising. Examples of DSPs include MediaMath. DSPs are normally used by both Agency Trading Desks (ATDs) on behalf of their advertiser clients and Direct advertisers. DSPs allow advertising
The phenomenal growth of mobile search
The phenomenal growth of mobile search, especially with smartphone devices, has led to a huge increase in consumers surfing the mobile web. With search engines such as Google having done a great job of optimising search results to display properly across Internet enabled mobile devices, consumers literally have the world