Smoothmind brings you digital thinking, challenging the status quo and advocating for positive change through innovative use of technology, data and creativity.
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For over nineteen years, I have continued to help Global B2C and B2C Brands, Media Owners, and Systems Integrators (SI’s) alike to successfully deliver great digital customer experiences (CX) for their audiences.
Previously with Oracle Marketing Cloud, and now with Salesforce, I lead strategic client advisory in the space of Data-Driven Digital Transformation.
Digital industry experience includes working with brands across Financial Services, Manufacturing, Education, Retail, CPG, Travel, Automotive, Real Estate, Utilities, Media and Communications categories.
Meaningful Business Outcomes
I advise on data-driven transformation strategy that results in meaningful business outcomes. This is whilst also remaining pragmatic in approach to helping clients to navigate a highly fragmented digital eco system.
Previously with Oracle Marketing Cloud, I delivered extensive thought leadership on the topic of Data Management and Activation. This involved Professional Speaking at numerous trade shows, delivering custom workshops events, and webinars. For Oracle, I implemented a scalable online training and enablement platform. Hundreds of employees and partners of Oracle were enabled on the topic of best-practices for data management and activation. My role here involved matrix team leadership across Sales, Marketing, Customer Success, Alliances & Channels and Product Marketing functions; ultimately, helping to drive greater collaboration, awareness and education all round.
Check-out the smoothmind events archive to learn more about some of the events I have spoken at on behalf of Oracle.
I currently work in the Marketing Cloud Services department of Salesforce, providing strategic business advisory. Here I specialise in connecting-the-dots between vision, strategy, and tactics. Combined with my passion for transparency in the digital eco system, I help clients to blaze trails on their data-driven digital transformation journeys with Salesforce.
Opinions expressed are solely my own and do not express the views or opinions of my employer.