Through the art of smooth thinking, smoothmind challenges the status quo and advocates for a better tomorrow. There’s also a touch of entertainment with Unwind!
Meet the Founder
It’s an absolute pleasure and privilege to have you here engaging with smoothmind!
I’ve been helping businesses and consumers to successfully connect through meaningful digital experiences for over 20 years.
I’m massively passionate about the opportunity digital innovation brings in helping us to have better connected experiences in life, work and play.
However, I believe this shouldn’t come at the cost of unethical business practices in the use of technology and data. What’s important for me is to enable our global community at scale with impartial, thought-provoking insights that will inspire, encourage and support us in shaping positive global change.
A Transformational Journey
Over the last 8.5 years, I have specialised in data-driven Digital Transformation. This journey first started with Oracle Marketing Cloud between 2015 and 2018, where I led the EMEA thought leadership practice for 3.5 years. You can see a sample of events where I presented on stage via the events archive.
I clocked-up 100+ hours on stage as a Professional Speaker and Data Evangelist. Here I helped business leaders embrace an ethical approach to unifying and utilising data on their digital transformation journeys. By doing so, they placed their customers at the heart of digital engagement, leading to increased customer lifetime value growth.
I subsequently joined Salesforce for what was just shy of 5-years between June 2018 and April 2023. During that time, I served as a Senior Consultant in the Marketing Cloud Professional Services department. In this exciting role, I was a trusted advisor to CXO-level business leaders for Digital Transformation. This included Centre of Excellence (CoE), Data Governance and Business Value Success alignment across the end-2-end customer experience. My roster included some of Salesforce’s largest global clients spanning Financial Services, Retail, Energy, Consumer Packaged Goods (CPG), and Fast Moving Consumer Goods (FMCG) categories.