Welcome to smoothmind. Being truly passionate about all things digital and an advocate for transparency and innovation, my aim with smoothmind is to share professional industry insight to help you navigate this rapidly evolving digital landscape.
Over the last 18-years, I have helped brands, retailers, publishers, agencies, and systems integrators (SI’s) alike to successfully deliver great digital customer experiences (CX) for their audiences.
During this time, I have gained valuable experience working at the cutting-edge of technology innovations with boutique digital agencies, adtech vendors, martech vendors and software-as-a service (SaaS) vendors in servicing clients across the full digital mix. Consequently, digital domain experience spans a diverse range of industry categories including Financial Services, B2B, Education, Retail, Automotive, Travel, Automotive, Real Estate, Utilities and Entertainment.
Meaningful Business Outcomes
Driven by the commercial and strategic growth objectives of my clients, I advise on data-driven transformation strategies that help deliver meaningful business outcomes. This is whilst also remaining pragmatic in approach to helping clients to navigate the digital eco system.
In my previous role as a Data Evangelist with Oracle Marketing Cloud, I had the exciting opportunity to help Marketers, Publishers, Agencies, and SI’s around the world to understand how to place their audiences at the heart of the conversation. For instance, I delivered thought leadership, sales and partner enablement training, as well as supporting a multitude of departments across the business. This included Sales, Business Development, Event Marketing, Customer Success, Alliances & Channels and Product Marketing teams. Ultimately, this helped to drive greater collaboration, awareness and education all round.
Blazing Trails with Salesforce
I currently lead client advisory for some of the world’s largest brands as they blaze trails on their data-driven digital transformation journeys with Salesforce. In short, this is achieved through a combination of applying best-practice guidance on vision, data strategy, and tactics to help achieve business success!
Equally, this insight together with my passion for digital, analytical mindset and attention to detail, allows me to successfully navigate the digital landscape to deliver the right business results, whether that be related to brand engagement, new customer acquisition, customer retention, new product/service launches, commercialisation or digital transformation.
Join The Journey
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Opinions expressed are solely my own and do not express the views or opinions of my employer.