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Day: 10 March 2019

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DMP Myths Demystified
By Gopesh Raichura 10 March 201914 November 2020 Data Management & Activation/Data Strategy/Digital Eco System

Top 5 DMP Myths Demystified

The top five DMP myths demystified explores misconceptions commonly associated with the role of a Data Management Platform (DMP). My list of top five DMP myths has been compiled based on experience gained over four and half years working in this space formerly with Oracle DMP, and now with Salesforce

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