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Month: April 2014

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Role of SSPs In The Digital Eco System
By Gopesh Raichura 23 April 201416 March 2019 Programmatic/Supply Side Platform (SSP)

The Role of SSPs in the Digital Eco System

The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable

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