Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
Ambient Chill Sessions
Smoothmind’s Ambient Chill Sessions playlist brings you the latest selection of ambient, feel-good tracks by Dream Koala, Djemba Djemba and Anjunadeep then leading into an uptempo chill-out mix session from French House Lovers and finishing with a great track from Fejká called Moonlight, all for your listening pleasure…
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.