When you can’t see the light at the end of the tunnel, remember that the energy in your mind is far greater than any light and use it to guide you out of the darkness – Gopesh Raichura
Knowing is not enough, we must…
Knowing is not enough, we must apply. Willing is not enough, we must do – Bruce Lee
Live as if you were to…
Live as if you were to die tomorrow. Learn as if you were to live forever – Mahatma Gandhi
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Assessing Programmatic Vendors
Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
Ambient Chill Sessions
Smoothmind’s Ambient Chill Sessions playlist brings you the latest selection of ambient, feel-good tracks by Dream Koala, Djemba Djemba and Anjunadeep then leading into an uptempo chill-out mix session from French House Lovers and finishing with a great track from Fejká called Moonlight, all for your listening pleasure…
By Gopesh Raichura
Data Management & Activation/Demand Side Platform (DSP)/Programmatic/Supply Side Platform (SSP)
Programmatic: The Art of Supply
Programmatic: The Art of Supply looks at the supply of digital inventory (Supply) connected in your Programmatic strategy and how it could be augmented to help your audience targeted campaigns deliver better results.
The Role of SSPs in the Digital Eco System
The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable